Google Ads that generate. Not that burn through your budget.
Google Ads campaign management for small businesses in Quebec. Measurable ROI, continuous optimization, clear reports. 15 years of experience managing Google Ads accounts.
- Search, Display, Performance Max and remarketing campaigns
- Immediate traffic, measurable conversions
- Continuous optimization, not "set and forget"
- Clear monthly report with ROI and recommendations
Book your free 30-minute Google Ads audit
30 minutes. No commitment. You leave with 2-3 concrete leads.
Book my free audit →We manage every type of Google Ads campaign
Search, Display, Performance Max, Shopping, YouTube, remarketing. We choose what works for your business, not what's trendy.
Search Ads
The text ads that show up when a customer types a search on Google. The most profitable format for most small businesses.
- Profitable keyword research
- Negative keywords (so you don't waste spend)
- Ads that convert
- Ad extensions (call, location, sitelinks)
Performance Max
All-in-one campaign with Google's AI. Runs on Search, Display, YouTube and Gmail. Ideal for e-commerces and high-volume service businesses.
- Configuration and structure
- Optimized audience signals
- Varied creatives (text, image, video)
- Conversion-based optimization
Demand Gen
Google's new visual format to generate demand. Runs on YouTube, YouTube Shorts, Discover and Gmail with image and video creatives. Ideal for raising brand awareness and reaching prospects who aren't actively searching for you yet.
- Distribution on YouTube, Shorts, Discover and Gmail
- Similar and custom audiences
- Image and video creatives
- Ideal for acquiring new customers
Local campaigns
For businesses with a physical address. Ads targeted by geographic area with location and call extensions.
- Precise geographic targeting
- Local ads on Google Maps
- Location and call extensions
- Store visit tracking
Which one to choose? Ideally both.
Google Ads and SEO are complementary. One delivers immediate results, the other builds long-term value.
Immediate traffic, paid
- First clicks within 24 hours
- You pay for every click
- It stops when you stop paying
- Ideal for: urgent services, new businesses, seasonal markets
- Realistic budget: $500/month CAD and up
- Measurable ROI from the first month
Free traffic, durable
- Results in 3 to 6 months
- Free traffic once in place
- Keeps generating even if you stop
- Ideal for: established brands, content, competitive long-term markets
- Investment: $500/month CAD in management
- Exponential ROI over time
Our recommendation for most small businesses: Google Ads to generate leads right away, and SEO in parallel to build durable free traffic.
From audit to first dollar of revenue in 7 days
A proven process to start fast and optimize without wasting your budget.
Free audit
Analysis of your existing account (or your market if you're new). We identify the potential and the losses.
Strategy
Campaign plan tailored to your goals: keywords, audiences, creatives, budgets, schedule.
Launch
Complete setup: campaigns, conversions, call tracking. First click in 24-48h.
Continuous optimization
Weekly adjustments. Keywords, bids, audiences, ads. ROI climbing month after month.
Google Ads for Quebec small businesses: complete guide
Google Ads (formerly Google AdWords) is Google's advertising platform. It lets you pay to appear at the top of Google results when a customer searches for your service. Unlike SEO, which takes months to bear fruit, Google Ads generates traffic from day one.
Why Google Ads for a Quebec small business?
Google is used by 95% of Quebecers for their searches. Whether you're a plumber in Laval, an accountant in Sherbrooke or a restaurant in Quebec City, your customers are on Google. Google Ads lets you show up exactly when they're looking for what you offer.
For a small business, it's often the most profitable acquisition channel: precise targeting, exact measurement of results, budget controlled down to the dollar.
How much should you spend on Google Ads?
Two amounts to plan for:
- Ad budget: what you spend at Google for the clicks. Minimum $1,500/month CAD to get useful data. Ideally $2,000 to $5,000/month CAD for a growing small business.
- Management fees: what you pay the agency to manage the campaigns. At Tréma, it's custom based on the scope of the account and your goals.
Once campaigns are optimized, ROI can reach 300% to 800% depending on the industry. We build a proposal tailored to your budget during the free audit.
What types of Google Ads campaigns exist?
Here are the main formats:
- Search: text ads in Google results. The classic format, the most profitable for most small businesses.
- Performance Max: all-in-one AI campaign. Runs on Search, YouTube, Display, Gmail simultaneously.
- Display: banners on 2 million partner sites. Ideal for awareness and remarketing.
- Shopping: for e-commerces. Shows your products with photos and prices in Google.
- YouTube: video ads. Excellent for awareness and visual remarketing.
- Local: for businesses with a physical address. Precise geographic targeting.
Google Ads or SEO: which to choose?
Ideally, both. Google Ads generates immediate but paid traffic. SEO takes time but generates free traffic long term. For a new small business, we recommend starting with Google Ads to get leads right away, and building SEO in parallel to reduce dependence on paid ads over time. Learn more about SEO →
Why hire a Google Ads agency?
Google Ads has become very complex. Negative keywords, audiences, scripts, bid types, ad quality, etc. A poorly managed account can burn $1,000/month CAD without generating a single lead. Good management, on the other hand, can multiply your ROI by 3 to 5 compared to a self-managed account run without experience.
At Tréma, we've been managing Google Ads accounts for 15 years for small businesses in Quebec and large international platforms. We know what works, what wastes money, and how to optimize.
FAQ - Google Ads Agency
How much does Google Ads cost per month?
Two amounts: (1) the ad budget spent at Google (minimum $1,500/month CAD to get useful data, ideally $2,000 to $5,000/month CAD depending on your market), and (2) the agency management fees, set custom based on the scope of the account. We build a proposal tailored to your budget during the free audit.
How long until I see results with Google Ads?
First clicks within 24 to 48 hours after launch. First conversions often within the first week. But real optimizations (keyword quality, audiences, creatives) take 4 to 8 weeks to reach their full potential.
What is the difference between Google Ads and SEO?
Google Ads = paid traffic, you pay for every click, immediate results but it stops when you stop paying. SEO = free traffic, takes 3 to 6 months to ramp up, but it's durable. Ideal: combine the two.
What types of Google Ads campaigns exist?
Search, Display, Shopping, YouTube, Performance Max, Discovery, App. We choose based on your goals and your market.
Do I need a website to run Google Ads?
Yes, absolutely. Google Ads sends traffic to your site. If your site doesn't convert (slow, poorly designed, unclear), you're burning your budget. If you don't have a site, we can do a combo: web design + Google Ads starting at $990 CAD + ad budget.
What kind of reports do you provide?
Detailed monthly report: impressions, clicks, cost per click, conversions, cost per lead, return on investment. We add optimization recommendations for the next month. Monthly 30-minute call to discuss results.
Ready to launch Google Ads for your small business?
Free audit of your account (or your market if you're new). Response within 24 hours.
Request my free audit →